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New Playbook · 11 briefs

Zero to Shipped

Eleven stages, one repo: from is-it-worth-building to shipped.

Free & open · no signup · read-only — every stage ends by asking · nothing leaves your machine

Why this sequence

The whole arc in your actual repo: prove the idea is worth building — pain, competitors, market, positioning, moat, verdict — then put the repo on rails, spec it, build it test-first, and face the ship gate.

The map

Run it in order

The conductor fetches each brief in turn and writes its report before moving on — later briefs can build on earlier findings. Or copy any single stage to run it alone.

what you'll have at the end

11 reports in reports/, plus the run's own INDEX.md: NICHE.md, DEMAND.md, COMPETITORS.md, MARKET.md, POSITIONING.md, MOAT.md, VERDICT.md, SCAFFOLD.md, SPEC.md, BUILDLOG.md, SHIP-GATE.md. Feed them to the optional Studio to turn findings into commits, or run 28 · Roadmap Synthesis to merge them into one plan.

Get started

One paste runs the whole thing

Copy the conductor into your agent inside the repo you want checked. It runs each Goal Prompt in sequence, honoring each one's ask-first rule.

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In this playbook

The 11 briefs

61 · Venture

Niche Map

One niche, fully mapped — the players, buyers, channels, watering holes, jargon, money flows, and unwritten rules — before you decide to enter it.

62 · Venture

Pain & Demand Mining

Proof people actually hurt — verbatim complaints mined from reviews and forums, search and hiring signals, and what they already pay to make the pain stop.

63 · Venture

Competitor Teardown

Everyone already fighting for this money — features, pricing, positioning, and traction compared, their customers' complaints mined, and the gaps nobody covers.

64 · Venture

Market Size & Timing

Bottom-up sizing with the arithmetic shown, growth read from primary signals, and the why-now case argued both ways — no analyst-deck TAM theater.

65 · Venture

Positioning & Wedge

How to enter and be understood — the beachhead customer, the against-what frame, the category call, and message options tested against real competitor language.

66 · Venture

Moat & Model Check

Why this survives contact with incumbents and arithmetic — monetization options, napkin unit economics, defensibility paths, and the kill risks named out loud.

67 · Venture

Venture Verdict

The decider. Reads every venture report at this root, scores the candidate against bars set before scoring, and rules go, pivot, or kill — reasoning shown.

141 · Build

Scaffold the Rails

Installs the golden-path harness into this repo — greenfield or grafted onto existing code — and proves the gate bites, red fails, green passes, before more code lands.

142 · Build

Spec the Product

Turns venture research and operator intent into SPEC.md — a contract where every acceptance criterion carries a command a machine can run.

143 · Build

Implement to Spec

The build loop. Takes the open acceptance criteria, asks the scope, then lands each one as a failing test, the least code to pass it, and a verified commit.

144 · Build

Ship Gate

The adversarial go/no-go. Re-runs every check fresh, sabotages code to prove the tests bite, walks the revenue path end to end, and rules ship or hold.