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Before you build Playbook · 7 briefs

Founder Funnel

Pressure-test a startup idea before you write a line.

Free & open · no signup · read-only — every stage ends by asking · nothing leaves your machine

Why this sequence

One niche, end to end: map it, prove the pain, tear down the field, size it, position the entry, stress the model, then rule.

The map

Run it in order

The conductor fetches each brief in turn and writes its report before moving on — later briefs can build on earlier findings. Or copy any single stage to run it alone.

what you'll have at the end

7 reports in reports/, plus the run's own INDEX.md: NICHE.md, DEMAND.md, COMPETITORS.md, MARKET.md, POSITIONING.md, MOAT.md, VERDICT.md. Feed them to the optional Studio to turn findings into commits, or run 28 · Roadmap Synthesis to merge them into one plan.

Get started

One paste runs the whole thing

Copy the conductor into your agent inside the repo you want checked. It runs each Goal Prompt in sequence, honoring each one's ask-first rule.

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In this playbook

The 7 briefs