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Conversion Playbook · 6 briefs

eCommerce Optimization

Audit every conversion surface for a newcomer, then ship the biggest lifts as commits.

Free & open · no signup · audits are read-only — the Fixer asks before any edit · nothing leaves your machine

Why this sequence

Optimize the whole funnel for a first-time visitor: audit every conversion surface, then cut friction, sharpen the visual hierarchy, tighten the copy, and make it findable — and the Fixer ships the highest-leverage lifts as commits.

The map

Run it in order

The conductor fetches each brief in turn and writes its report before moving on — later briefs can build on earlier findings. Or copy any single stage to run it alone.

what you'll have at the end

6 reports in reports/, plus the run's own INDEX.md: CRO.md, FUNNEL.md, HIERARCHY.md, COPY.md, SEO.md, FIXLOG.md. Feed them to the optional Studio to turn findings into commits, or run 28 · Roadmap Synthesis to merge them into one plan.

Get started

One paste runs the whole thing

Copy the conductor into your agent inside the repo you want checked. It runs each Goal Prompt in sequence, honoring each one's ask-first rule.

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In this playbook

The 6 briefs